iPhone Users = Superior Beings ??


A relatively recent independent study conducted by Forrester Research suggests that Apple iPhone users are richer, younger and more productive than human beings using other smartphones.

Here's their research results chart:


How to interpret it?

Example -- For Row 1: Out of their more than 30,000 respondents, 53% are males. Of all the males, 57% own a smartphone and out of all smartphone users, a whopping 59% are using iPhone.

Now, I'll let Gizmodo handle the conclusion:

The straight demographics are hard to argue with—on average, iPhone users do tend to be slightly younger, wealthier, and better educated than users of BlackBerrys or Windows Mobile devices. But the "more productive" conclusion is totally erroneous: It's based on the fact that iPhone users are more likely to use the Internet at least once per week, which in our definition is most certainly not a rubric of productivity. I've spent entire weeks on the Internet and all I've produced is the beginnings of a bed sore and maybe an extra five pounds around the waist.

If only for the last row, I guess I'd have to agree. What do you think?

Note, however, that this study was done before the introduction of the $99 iPhone 3G. And now that the iPhone is so to speak - 'cheaper' - maybe we'd also see changes in the product's demographics.




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