BlackBerry Curve 9380 Price Philippines Php 16,990 - One of Five New BB Handsets Officially Announced in the Philippines!

5 New Blackberry Models Launched in the Philippines!

Hello TP friends! I’m Mon Arguelles, I’m a tech enthusiast luckily chosen by TP to be your newest writer/contributor. I’m quite honored and excited to give you compelling stories and analysis about your favorite gadgets in an easy reading format. My first assignment was to cover the BlackBerry Event which happened yesterday, January 10, 2012 at The Establishment. A product launch hosted by Rovilson Fernandez.

blackberry curve 9380

If you have been reading international tech sites, you may have come across articles stating that last year, Research in Motion (RIM) (makers of BlackBerry Smartphones) lost market shares in Northern America and Europe due to competition. But on the other hand, their sales in Asia had been very strong, and one particular market that they are doing very well is in the Philippines.

This year, they have taken a definite step towards strengthening their market presence in this part of the globe. As announced by Mr. Francois Mahieu, (RIM Senior Director for Product Management in Asia Pacific), RIM will be releasing 5 new smartphones in an effort to win the battle across various Philippine market segments.

blackberry curve 9380

These 5 Blackberries have 2 common features: First, they all incorporate capacitive touch screens as a means to navigate through the interface. This strategy may be a means of adapting to the changing demands of the market in mobile phones; moving towards a more touch-centric experience. Second, they all run on the latest OS - the Blackerry 7, which features smooth transitions and is optimized towards both touch and trackpad navigation. The first smartphone, I'm going to introduce is the Blackberry Curve 9380.

blackberry curve 9380

Among the BlackBerry product lines, the Curves are the best selling devices in the Philippines. There are 2 factors in my personal opinion that contributed to this: Affordability and the seamless integration to social networks like Facebook and Twitter. And today, BB added another product to the Curve line: the 9380, which is its first full touch screen device in this category. Aside from the 3.2-inch capacitive high resolution display which allows users to utilize this smartphone for multimedia consumption such as YouTube, video files and internet browsing and content sharing, the phone has the following key features:
  • Finely crafted premium materials
  • Preinstalled social networking apps (BBM, FB, Twitter, etc.)
  • 5MP camera with flash and video recording which allow users to share decent quality photos and videos on their social networking sites using its 5megapixel camera.
The Blackberry Curve 9380 is basically a midrange offering from RIM. What separates it from the other Curve predecessors is that it's a full touchscreen handset, making viewing experience more enjoyable. Compared to other midrange touchscreen smartphones, the strength of the BB Curve remains to be the BlackBerry Plans which can be availed at affordable rates across all cellular networks. It definitely opens up more possibilities of content consumption. This phone can be greatly enjoyed if coupled with the BB Social Package (unlimited social networks + unlimited BB Messaging service).

Stay tuned for more writeups about the other new BB Smartphones!

TP Contributing Writer Profile: Mon Arguelles is a graduate of Environmental Management, a joint program of the Ateneo De Manila University and University of San Francisco. He’s currently taking up his MBA. He is a part-time professor and environmental researcher but considers being updated about the latest technological trends to be one of his favorite pastimes.

TechPinas Smartphone Technical Specs Table (TSTST)
Name BlackBerry Curve 9380
Type Slate Form Factor (Full Touchscreen)
Price Category Midrange
Dimensions109 x 60 x 11.2 mm
Weight 98 g
Available Colors Black
Operating System BlackBerry OS 7.0
Display 3.2 inches (~188 ppi pixel density), 360 x 480 pixels, TFT, capacitive touchscreen, 256K colors
Processor 806 MHz
Camera 5 MegaPixel, 2592х1944 pixels, LED flash
Video Capture Yes, VGA
Audio and Video Playback - MP3/eAAC+/WMA/WAV/FLAC-
- MP4/H.263/H.264/WMV player
Ports microUSB 2.0, 3.5 mm audio jack
Connectivity Wi-Fi 802.11 b/g/n, UMA (carrier-dependent)
, DLNA Bluetooth v2.1 with A2DP
Network 2G Network: GSM 850 / 900 / 1800 / 1900 3G Network:
HSDPA HSDPA 850 / 1900 / 2100 or HSDPA 800 / 1900 / 2100 HSDPA 900 / 1700 / 2100
Memory 512 MB storage, 512 MB RAM, expandable via microSD, supports up to 32GB
Sensors Proximity
Battery Standard battery, Li-Ion (JM-1)
Uptime Up to 360 h (2G) / Up to 360 h (3G) Talk time Up to 5 h 30
min (2G) / Up to 5 h 40 min (3G)
Value-Added Features TBA
Announcement January 2012
Availability Q1 2011
PricePhp 16,990

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