New RIM CEO is Thorsten Heins : What are his Plans for BlackBerry?

Research In Motion (RIM), maker of the BlackBerry smartphones, recently announced a change of leadership.

Thorsten Heins replaced Mike Lazaridis and Jim Balsillie, as the new CEO and President of RIM. This is an effort by the company to regain stockholders' confidence in the face of dwindling sales and market share in North America. Thorsten Hein has been with RIM for four years. He has worked for Siemens prior to his stint with the Canadian company.

thorsten heins

In his interview released on the internet a few days ago, he gave credit to the two former CEOs who have preceded him. He said that the company has grown but it was still comparably smaller than the market leaders. Now with his new leadership, his goal is to make RIM belong among the top 3 mobile phone companies worldwide.

Heins acknowledges that the strength of their market reach is within the enterprise clients, but he also did not fail to include their growing consumer market. Likewise, he plans to give complete customer satisfaction to these two different groups.

He is quite optimistic about their new mobile platform, the BlackBerry 10, and the BlackBerry Playbook 2.0. He says that the company shall release these products on time. But as of the present, the company shall continue to pursue a major marketing campaign to promote their current line of BlackBerry 7 OS devices.

Here's my personal view: Other tech sites have been quite unoptimistic about this change of leadership, saying that he is part of that RIM culture which failed to keep pace with the emerging market trends. But let’s give him a chance to prove he can change the direction of the company’s fortunes. The BlackBerry 10 OS seems to be a promising new platform as it was built from the ground up.

TP Contributing Writer Profile: Mon Arguelles is a graduate of Environmental Management, a joint program of the Ateneo De Manila University and University of San Francisco. He’s currently taking up his MBA. He is a part-time professor and environmental researcher but considers being updated about the latest technological trends to be one of his favorite pastimes.

Mark of TP: TechPinas congratulates Mr. Heins and wishes him the best for his new position as RIM's CEO. TechPinas is a BlackBerry fan (We root for BB!) and the TP team is hoping for nothing but the best for the brand under his leadership. Right now, we're excited to try out and review the BlackBerry 10 platform. Also, we long to have a meaningful conversation on BlackBerry's plans for the Philippines with Mr. Heins soon.

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