Jasmine Curtis Smith is Huawei Philippines' First Celebrity Endorser

Getting a celebrity endorser is one of the sure fire ways to make a brand - regardless of its category - become popular in the Philippines. Almost all Filipinos love watching TV and enjoy being updated about the lives of celebrities -- and a lot of companies - both local and international - take advantage of that to promote their products.

Jasmine Curtis Smith, Jasmine Curtis Huawei

Serious about making the Philippines a key market for its smartphones, tablets, and other mobile devices, Chinese Electronics Giant Huawei has recently chosen Kapatid-star Jasmine Curtis Smith (younger sister of Kapamilya flagship talent Anne Curtis Smith, who - in turn - endorses local brand Cherry Mobile) to be its first ever Pinoy celebrity endorser.

Jasmine Curtis Smith, Jasmine Curtis Huawei

In many ways, Jasmine represents the target market of Huawei's current product releases -- especially the Huawei Ascend G6 Quad Core Android smartphone, which has a great front-facing camera with enhanced selfie post-processing capabilities. She's young, beautiful, driven -- exactly the kind of person Huawei designs its devices for.

Jasmine Curtis Smith, Jasmine Curtis Huawei

Last Saturday - May 31, 2014 - Jasmine Curtis graced the opening of Huawei's newest concept store in SM North EDSA Annex, which happened alongside the launch of Huawei Ascend G6. She posed with fans for photos and talked to bloggers and local media about why she loves Huawei. She said, "Huawei's not just about functionality -- [the brand] also gives users premium mobile experience without hurting their wallets."