Asus ZenFone 3 Zoom ZE553KL in the Philippines : Why I Can't Wait For Its Local Launch
On January 5 at CES 2017 in Las Vegas, Nevada USA, Taiwanese electronics company Asus formally unveiled the sterling follow-up to the handsome ZenFone Zoom from last year.
Clad in anodized aluminum, the Asus ZenFone 3 Zoom features a Dual Optics camera module that gives it the ability to zoom 2.3X into the subject without losing clarity.
![Asus ZenFone 3 Zoom ZE553KL](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhT0ltcfgqrP8EytzsXPJi35-lo-PuV7EH_PB0TSJCJW5Y_gaVC43gEJs6O-ngitI8hwHNU4zFOFg6sPUE_NCxDepXF1knt7D7CMElxxts675iqTeqfu2YCzpMxdNqX9BhP8-VRphP__BXR/s1600/Asus+ZenFone+3+Zoom+n.jpg)
This camera set-up incorporates two 12 MegaPixel optics, one - the SuperPixel camera - having a wide-angle 1/2.5" lens with f/1.7 aperture and Sony's IMX362 sensor while the other seemingly has a telephoto lens similar to that of the iPhone 7 Plus.
![Asus ZenFone 3 Zoom](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjFtQvy0XAzBJUEZrYkU4VYfNyXUoGBVeOKaGtclM8hIzMhgBGD6JvJzF3y36H3rWiRWsCmDmivQh75Ux5GM96KUmK7-Weq2F2-yju28LOx9y0_mv-lR6UbOUVwdKyyM-hVS6C7dTliqx0T/s1600/Asus+ZenFone+3+Zoom+g.jpg)
On top of that, both optics feature 1.4nm pixel size, Optical Image Stabilization (OIS), EIS, 4K video capture support, and Tri-Tech autofocus, which all work together to make it one of the best cameraphones in its price echelon.
![Asus ZenFone 3 Zoom](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgd3vR6WLXHPz6pvXk8F9-bjWR0kPZuvqFvzqRr4EcGMCN_namfEswPf1rPLo_xFfY4pBIeiG14M3KgSxnIaH_2CS6BMS7zulMJaAaHIWTOXCqhryv0F93TEVTRpSISS8iU_KMvWtzJZLUg/s1600/Asus+ZenFone+3+Zoom+d.jpg)
As for other technical specifications and features, Asus ZenFone 3 Zoom sports a 5.5-inch Full HD IPS display protected by 2.5D Curved Gorilla Glass 5 touchscreen panel, 13 MegaPixel front facing camera for selfies, USB Type C port, Dual SIM Dual Standby capability (nano + hybrid), 4G LTE Cat4 support, and a whopping 5,000 mAh battery pack, which give the handset extended uptime with regular use all while allowing it to work like a powerbank.
![Asus ZenFone 3 Zoom](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiM8IcWCY2Q3F5OTex3yOufUULrm6EWoMSBUX_3Gt78NabZ3WTHVaSJ1vl2Laj62wIStPPapR-HLZFkA-fY6X4HlfO7PUZAv90cI8Cn7yrgzDYBC-G2JI2C2jXUrOh0VlBkO8MLzT62Rody/s1600/Asus+ZenFone+3+Zoom+k.jpg)
Underneath its sleek shell, this smartphone runs its Zen-UI-skinned Android Marshmallow OS with its 64-Bit Octa-Core 2.0 GHz ARM Cortex-A53 and Adreno 506 based Qualcomm Snapdragon 625 processor, has 4GB of RAM, and comes with 32/64/128GB of expandable storage options
![Asus ZenFone 3 Zoom ZE553KL](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDS8qQFj8h4u-ZqDS8qjqFFd8h5swhxtBYd9hjrCAHXz4Ku5BaIFsRYrQ3tVnYeJW7Yt7AP6klPgDS0MBOGMOVr-Ee5RbRDq-sXYqwPNoeF_-TnSEG9o19nDySYiT04AhZMnZ-5Posamx5/s1600/Asus+ZenFone+3+Zoom+e.jpg)
Now, let me tell you why I'm over the moon for this handset.
I'm excited for its local launch because Asus ZenFone 3 Zoom appears to have all the things that I'm currently looking for in a daily driver. No compromises.
1. Svelte real metal shell
2. Clear display
3. Good internal hardware
4. More than reliable dual-optics main camera with optical zoom capability + Good selfie cam
5. Unusually big battery pack
Sure, there are already smartphones out in the market that has 3 or 4 of those features that I'm looking for -- but I'm struggling to think of one that has all 5 at the same time. In fact, too often, these devices fall short in terms of battery size, which is really odd. I mean, what good is a powerful cameraphone if it doesn't have enough juice to last the whole day away from a power source?
![Asus ZenFone 3 Zoom ZE553KL](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEggD8y7xV4S-1PQmlrLKqEdjsf5mkKlEUnG38B25agnnkmEQaHI4g8g24RzCgYzibvQcJ5rUyQNJl5ItZ0A0kPrSBHoCc6yqac-If-XcI2hShZLn3iK5r7WJhg-b8rr9eA0kIIpzAxLlnI3/s1600/Asus+ZenFone+3+Zoom+m.jpg)
It's clear that Asus has pushed all the right buttons in crafting this model. However, they still need to do one thing correctly to make the ZenFone 3 Zoom fly off the shelves once it becomes available: They have to give it a very competitive price. We'll be waiting.
Clad in anodized aluminum, the Asus ZenFone 3 Zoom features a Dual Optics camera module that gives it the ability to zoom 2.3X into the subject without losing clarity.
![Asus ZenFone 3 Zoom ZE553KL](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhT0ltcfgqrP8EytzsXPJi35-lo-PuV7EH_PB0TSJCJW5Y_gaVC43gEJs6O-ngitI8hwHNU4zFOFg6sPUE_NCxDepXF1knt7D7CMElxxts675iqTeqfu2YCzpMxdNqX9BhP8-VRphP__BXR/s1600/Asus+ZenFone+3+Zoom+n.jpg)
This camera set-up incorporates two 12 MegaPixel optics, one - the SuperPixel camera - having a wide-angle 1/2.5" lens with f/1.7 aperture and Sony's IMX362 sensor while the other seemingly has a telephoto lens similar to that of the iPhone 7 Plus.
![Asus ZenFone 3 Zoom](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjFtQvy0XAzBJUEZrYkU4VYfNyXUoGBVeOKaGtclM8hIzMhgBGD6JvJzF3y36H3rWiRWsCmDmivQh75Ux5GM96KUmK7-Weq2F2-yju28LOx9y0_mv-lR6UbOUVwdKyyM-hVS6C7dTliqx0T/s1600/Asus+ZenFone+3+Zoom+g.jpg)
On top of that, both optics feature 1.4nm pixel size, Optical Image Stabilization (OIS), EIS, 4K video capture support, and Tri-Tech autofocus, which all work together to make it one of the best cameraphones in its price echelon.
![Asus ZenFone 3 Zoom](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgd3vR6WLXHPz6pvXk8F9-bjWR0kPZuvqFvzqRr4EcGMCN_namfEswPf1rPLo_xFfY4pBIeiG14M3KgSxnIaH_2CS6BMS7zulMJaAaHIWTOXCqhryv0F93TEVTRpSISS8iU_KMvWtzJZLUg/s1600/Asus+ZenFone+3+Zoom+d.jpg)
As for other technical specifications and features, Asus ZenFone 3 Zoom sports a 5.5-inch Full HD IPS display protected by 2.5D Curved Gorilla Glass 5 touchscreen panel, 13 MegaPixel front facing camera for selfies, USB Type C port, Dual SIM Dual Standby capability (nano + hybrid), 4G LTE Cat4 support, and a whopping 5,000 mAh battery pack, which give the handset extended uptime with regular use all while allowing it to work like a powerbank.
![Asus ZenFone 3 Zoom](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiM8IcWCY2Q3F5OTex3yOufUULrm6EWoMSBUX_3Gt78NabZ3WTHVaSJ1vl2Laj62wIStPPapR-HLZFkA-fY6X4HlfO7PUZAv90cI8Cn7yrgzDYBC-G2JI2C2jXUrOh0VlBkO8MLzT62Rody/s1600/Asus+ZenFone+3+Zoom+k.jpg)
Underneath its sleek shell, this smartphone runs its Zen-UI-skinned Android Marshmallow OS with its 64-Bit Octa-Core 2.0 GHz ARM Cortex-A53 and Adreno 506 based Qualcomm Snapdragon 625 processor, has 4GB of RAM, and comes with 32/64/128GB of expandable storage options
![Asus ZenFone 3 Zoom ZE553KL](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDS8qQFj8h4u-ZqDS8qjqFFd8h5swhxtBYd9hjrCAHXz4Ku5BaIFsRYrQ3tVnYeJW7Yt7AP6klPgDS0MBOGMOVr-Ee5RbRDq-sXYqwPNoeF_-TnSEG9o19nDySYiT04AhZMnZ-5Posamx5/s1600/Asus+ZenFone+3+Zoom+e.jpg)
Now, let me tell you why I'm over the moon for this handset.
I'm excited for its local launch because Asus ZenFone 3 Zoom appears to have all the things that I'm currently looking for in a daily driver. No compromises.
1. Svelte real metal shell
2. Clear display
3. Good internal hardware
4. More than reliable dual-optics main camera with optical zoom capability + Good selfie cam
5. Unusually big battery pack
Sure, there are already smartphones out in the market that has 3 or 4 of those features that I'm looking for -- but I'm struggling to think of one that has all 5 at the same time. In fact, too often, these devices fall short in terms of battery size, which is really odd. I mean, what good is a powerful cameraphone if it doesn't have enough juice to last the whole day away from a power source?
![Asus ZenFone 3 Zoom ZE553KL](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEggD8y7xV4S-1PQmlrLKqEdjsf5mkKlEUnG38B25agnnkmEQaHI4g8g24RzCgYzibvQcJ5rUyQNJl5ItZ0A0kPrSBHoCc6yqac-If-XcI2hShZLn3iK5r7WJhg-b8rr9eA0kIIpzAxLlnI3/s1600/Asus+ZenFone+3+Zoom+m.jpg)
It's clear that Asus has pushed all the right buttons in crafting this model. However, they still need to do one thing correctly to make the ZenFone 3 Zoom fly off the shelves once it becomes available: They have to give it a very competitive price. We'll be waiting.
Labels:
Asus
Asus ZenFone 3 Zoom ZE553KL
Asus ZenFone 3 Zoom ZE553KL Philippines
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