Adsense Adds Expandable Ads

Adsense Expandable Ad
Screengrab and Story via Adsense Blog

Adsense now offers ads that expand when you click on them. How does it work exactly?

Quoting Google

> Ads will expand only after a user clicks and interacts with the ad. Mouseovers or rollovers won't trigger the ad, in order to prevent accidental expansions.
> An expandable ad won't expand more than double its width or height.
> Once expanded, the ad will appear as a layer over the page content so that your content will not be modified or shifted in any way.
> The user may close the expanded panel at any time.
> All expandable ads must comply with our standard AdWords image ad policies.

Great news for Advertisers - definitely more exposure for less dollars. But here's the thing for publishers:

Expandable ads will be served as third-party ads and will be created by Google-certified rich media vendors for the top display advertisers in our network. And like other Google ads, you'll earn based on whether the expandable ads on your site are priced on a cost-per-click (CPC) or cost-per-impression (CPM) basis. Keep in mind that you'll generate earnings from CPC expandable ads when a user visits the advertiser's landing page, and not when a user simply clicks to expand the ad.

Yep, it won't necessarily boost Publisher Adsense revenues; as with these ads, one click just won't do. Add that to the fact that, in the meantime, expandable ads will only be offered to Publishers based in North America (but there are Pinoy bloggers and webmasters based there, so this entry is for them, really).

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  1. Good addition to the adsense group of ads. I think it's their version of infolinks or inlinks. It may be more appealing because of the added graphics but as you said, the blogger will earn from it when a visitor visits the advertiser's landing page, and not when a user simply clicks to expand the ad.

  2. Hi! Thanks for dropping by.
    Yep, it's more beneficial for the advertisers than the publishers. But I hope Google does something about this some -- like maybe give the publisher a some incentive for initial clicks.


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