Nope, that's not a stick of gum --- that's Apple new iPod Shuffle!
Smaller than an AA battery and half the size of its already diminutive predecessor (that's 1.8 inches tall and is 0.3 inch thick to be exact), the new iPod Shuffle holds up to 1,000 songs and has a battery life of 10 hours. It also comes with Apple's Text-to-Speech Voice-over feature that can recite song titles, artists and playlist names.
The new iPod Shuffle retails for just $79 (Php4,000+/-) and comes in Black or White.
And yes, if you're wondering; In true Apple tradition, the new Shuffle makes the old one look a tad out dated:
WATCH DEMO VIDEO HERE