Win a Free iPhone via Axe on Phone Promo !

I just wanna remind all male TP readers that Unilever's Axe on Phone Promo is still ongoing (and will be, until October 31, 2009). So if you want to grab that free iPhone, why give this promo a shot and call LEXI now?

Thus far, 20 iPhones have been raffled off. 30 more iPhones will be given away in November. Join now! Here are the mechanics [via]:

Call and Join

  1. The axeonphone promo is open to all gentlemen residing in the Philippines who call the AOP hotline and visit
  2. Callers can get a chance to win any of the ff:
    • Wake-up calls - to be granted to randomly selected callers of the AXE hotline
    • Caller ring back tones – to be granted to randomly selected callers of the AXE hotline
    • b. Fifty (50) iphones – to be raffled off for the entire duration of the promo
  3. Randomly selected callers who have completed the entire call to the AXE hotline will have the chance to receive 3 free wake-up calls from the Axe girl, Lexi, or caller ring back tones.
  4. To gain a raffle entry for a chance to win an iphone, a consumer must first have a valid promo code which he can acquire through the following steps:
  5. a. He should call the AXE hotline, at 0908-893-3333, and answer 2 qualifying questions (via interactive voice response).
    b. A caller will be provided with a unique promo code for each completed call. This will be dictated over the phone, and sent via SMS after the call ends. The SMS will read:
    Hey, Axe Man. It was great talking to you. Don’t forget to visit for a chance to win an iphone! Here’s the code I mentioned over the phone: ABC123. Have fun.  ;-) P.S. Don’t delete this message! In case you’re one of the winners, you’ll need to prove to me that we sent you this code. :p This msg is free. Per DOH-BFAD Permit #0892 Series of 2009.
    c. This code must then be inputted in to complete the cycle and gain a raffle entry.  Note: Website registration is a must.
  6. Multiple entries are allowed, provided that each promo code is a unique code (which he can get by calling the Axe hotline several times).  A caller or unique mobile phone number can only win one Iphone in the entire duration of the promo.
  7. Rates for SMS/calls made to 0908-8933333 are as follows:
     Average* Subsciber Costs Standard Rate
    SMS  to 2948 Smart/ Globe
    SMS to 2948 Sun
    SMS to 09088933333 (will not come through)* Smart/Sun/Globe
    CALL to 0908893333 Smart Buddy
    Plan 500
    Plan 800
    Plan 1200
    Plan 180
    Plan 2500
    Plan 3500, 5000, 8000
    Globe Prepaid
    Up to 7.50
    Globe Postpaid
    Up to 7.50
    Sun Prepaid
    Itext Plan 350/600
    Itext Plan 1000
    Itext Plan 2000/3500
    Ispeak Plan 350/600
    Ispeak Plan 1000
    Ispeak 2000/3500
    * Average rates are subject to change by the telecommunications companies and/or the NTC ** Smart telecom only allows calls to 0908-8933333. All SMS messages sent to the same number will not be received. No purchase is required to join the promo
  8. Promo duration is from August 8, 2009 to October 31, 2009.

Other Terms and Conditions:

  1. Entering of codes is from August 8, 2009 to October 31, 2009.
  2. All SMS messages sent to 0908-8933333 will not be received by Lexi/Axe. SMS messages may be sent by texting any of the following syntax to 2948: LEXI (to get instructions on how to join) or LEXI CODE (to retrieve the latest code you got from Lexi)
  3. Monthly electronic raffle draws will be held at the ARC headquarters on:
    1. September 4: 10 iPhones
    2. October 2: 10 iPhones
    3. November 6: 30 iPhones
  4. The iPhone winners will be notified via phone call and notification letter on or before 30 days after the raffle draw when his name was drawn.
  5. Prizes are not convertible to cash.
  6. To ensure that the selection process is fair, Unilever Philippines, Inc, through its agency ARC, will be monitoring the online registration process and inputting of promo codes for the entire duration of the promo.
  7. Winners will be validated by ARC. To claim his prize, a winner must present two (2) valid IDs with picture (e.g. driver’s license, passport, company/school ID), official notification letter sent via registered mail, and the text message containing the code sent by the Axeonphone system.
  8. Winners should claim their prize at the ARC headquarters within the specified dates indicated in the notification letter; otherwise, this will be forfeited in favor of Unilever.
  9. All employees of Unilever, partner agencies, other promo sponsors, and their relatives up to the 2nd degree of consanguinity and affinity are not qualified to join the said promo.
  10. Winners should shoulder the cost of transportation to and from ARC when claiming the prize.
  11. In case of disputes, the decision of Unilever Philippines, Inc., in concurrence with BFAD, is deemed final.
  12. Unilever shall not be liable for any losses or damages which the winner may sustain in the availment of the prize.
  13. Unilever reserves the right, at its discretion, to publish and/or broadcast any winner’s name, address, photo and its likeness, for advertising and publicity purposes, without further compensation to the winner.

You may read the full mechanics as well as the Terms and Conditions of the Promo at

*thumbs up*

[Screengrab via, Axe promo and branding courtesy of Unilever]

Enter your email address to subscribe to free daily TechPinas newsletter:

1 comment:

  1. Do you know anyone who's won this promo already? Is the iPhone locked to any specific service? :)


Let me know your thoughts on this TechPinas article.