Total Estimated Earnings vs. Total Earnings : Why the Change ? Google Adsense Explains !

Today, I logged into my Adsense account and noticed that the label that used to say Today's Earnings now says Today's Estimated Earnings.



Hmm. What's up with that Google Adsense? Does this mean that publisher earnings can now be adjusted at Adsense's whim?

Let's hear it from Adsense:

"Today we're changing some messaging in the AdSense interface concerning your earnings, and we wanted to give you some more information on why we're making this change.

In order to be more transparent about how our system calculates earnings, we've added the words "Estimated" and "Finalized" next to "Earnings" throughout your account. Rest assured these terminology changes don't reflect a change to the way your finalized earnings are calculated. It's simply intended to give you a clearer idea of what's our estimation of your earnings and what's finalized.

As you may have noticed in the past, the earnings on the Overview and Advanced Reports pages may sometimes differ from the earnings listed on your Payment History page. This is because earnings on your Overview and Advanced Reports pages reflect initial estimations based on our records. We aren't able to provide finalized earnings on these pages because they still need to be verified for accuracy, a process that takes place a few days after the end of every month. The finalized sum is then posted on your Payment History page by the 10th of the next month.

While we can't say how much these amounts would differ for any one publisher, most publishers will not see a significant difference. Again, please keep in mind that this is only a display change, and that your finalized earnings will continue to be calculated and credited to you in the same way as before." [via Adsense Blog]

OK. I'll take Adsense's word for it.



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