Microsoft IE8 Vomit Ad More Popular Than Other Spots?

It may have been chucked -- But it sure served its purpose well.


Visual Measures, an independent third-party measurement firm for Internet video viral marketers, recently disclosed that a whopping...

57 percent of all the views enjoyed by the various ads in the IE8 "Browse Better" campaign came solely from the vomit ad.

"Oh, My God, I'm Gonna Puke!" is one of the four viral videos released by Microsoft to promote Internet Explorer 8. Interestingly, instead of pushing it to limbo, the fact that some costumers found the Vomit ad rather offensive simply made the video all the more popular.

What was Microsoft's ad pull-out statement then?

"We make a point of listening to our customers," a Microsoft representative said in an e-mail Thursday morning. "We created the OMGIGP video as a tongue-in-cheek look at the InPrivate Browsing feature of Internet Explorer 8, using the same irreverent humor that our customers told us they liked about other components of the Internet Explorer 8 marketing campaign. While much of the feedback to this particular piece of creative was positive, some of our customers found it offensive, so we have removed it."

Watch OMGIGP video here:


Nasty! Hehe.

[screen grab from Microsoft OMGIGP video,
quotes via CNET]



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