Clearly, Penshoppe made a wise decision in getting Thai celeb, Mario Maurer, as its newest brand ambassador.
I mean, I don't think they've even begun shooting photos for campaign materials -- But if mere mention of the association is enough to catapult the brand to Twitter trending status, imagine the impact once the collaterals are out --
"Who the **** is Mario Maurer?!," you ask?
Well, Mario Maurer is one of the biggest celebrities in Thailand right now. In 2007, he starred in a gay-themed drama film, Love of Siam --
and earlier this year, he gained worldwide popularity via his lead role in the box-office hit, Crazy Little Thing Called Love --
Here's what some Pinoy Tweeps have to say about Penshoppe's latest endorser --
This one, I agree with completely --
Yep, Penshoppe is a local apparel brand! Believe it or not.
Mabuhay ang Pinoy Brands! Ang gawang Pinoy, world-class!