Samsung Wave Philippines Launch and Samsung Bada Developer's Day

Last week, TechPinas received an invite to attend the media launch of Samsung Wave - the company's flagship release for the first half of 2010 - entering the Philippines this June with a surprisingly low suggested retail price of only Php 19,900.

Samsung Wave runs on the new Samsung Bada smartphone platform, which was also demoed for the media at the said event. Samsung Bada aims to bring the smartphone experience to all conventional customers by lowering the price of such handsets.

Here are some photos that we took from the launch held at the Manila Peninsula last Thursday - photos courtesy of TechPinas' Guest Official Photographer, Dale Bacar.

Mr. KC Park, President of Samsung Electronics (Right) and Mr. Charles Choy, Vice-President for Samsung Mobile

Ms. Stephanie Chua, Product Manager for Mobile Phones Business, Samsung Electronics Phils.

Ms. Raine Javalera, Mobile Phones Leader, Samsung Electronics Phils.

Aside from featuring a new operating sytem and TouchWiz 3.0 user interface, Samsung Wave also comes with quite outstanding multimedia, social media and connectivity functions. These include a 5 megapixel camera with LED flash and Touch Autofocus, HD Video playing and recording, 5.1ch mobile theatre, DivX support, Social Hub where you can log on to and organize your various social networking sites, Bluetooth 3.0, Wifi802.11 b/g/n, 3G HSPA.

Read more about the phone via the full press release:

Samsung Introduces another first that promises Smart Phone Brilliance
with Launch of Samsung Wave

• Full touch Super AMOLED offers the best ever viewing quality on a mobile
• Social Hub brings all your social networks together in one, unified solution
• Samsung Apps lets you customize your phone applications to suit the life you lead

Samsung Electronics Philippines Corporation (SEPCO) a leading mobile phone provider, today announced the launch of the Samsung Wave (Model: S8500). This is the first mobile handset to be released on Samsung’s new, open mobile platform, Samsung Bada, and the cornerstone of the company’s commitment to provide a smartphone for every lifestyle.

The Samsung Wave offers a Super AMOLED 3.3” display that makes the screen truly come alive, a Social Hub to bring you closer to your contacts and connections, and Samsung Apps to empower you in using the phone the way you want to. The Wave’s high-speed CPU (1GHz) ensures a swift, smooth application experiences and multi-tasking, making the device an always-on mobile multimedia companion. The Samsung Wave has been built to offer users an unrivalled level of performance, customization and choice in how they connect with their world. The stunning full touch mobile will be available locally from June 2010.

“The Samsung Wave truly demonstrates our commitment to deliver rich, connected and innovative smartphone experiences to everyone,” said Glenn Glinoga, Head of Mobile Communications Business SEPCO. “Samsung Wave sees our platform vision become a reality. For the first time, developers have the freedom to create applications across multiple platforms, for consumption on a huge range of devices. In the Wave, our developer partners can see the ocean of opportunity that is offered by the bada mobile platform and our device technology,” he said.

Super AMOLED – Seeing is believing

With the Samsung Wave, seeing really is believing as it features the world’s first Super AMOLED display; delivering an unrivalled screen experience on a smartphone. The Super AMOLED offers much brighter, clearer, and less reflective AMOLED OnCell display, featuring a high resolution WVGA (800x480 pixels) screen with mDNIe (mobile Digital Natural Image engine) technology. DNIe technology is proven display technology which incorporated to Samsung’s LCD TV and LED TV lineups. With a free viewing angle and super fast response, the Samsung Wave display provides superb image quality for viewing both videos and photos.

Social Hub – my communities at my hand

Social Hub has been designed from the ground up to seamlessly integrate all major portal’s email, IM and SNS services directly into the Samsung Wave. With its TouchWiz 3.0 UI, it provides users easy-flow integrated experience of messaging, managing contacts and viewing calendar events. Social Hub is powered by the amazing push technology to deliver email messages, calendar events and SNS updates in real-time.

Samsung Apps: Unlimited Expandability

Samsung’s bada platform allows mobile users to simply and easily download an abundance of applications from Samsung Apps, an integrated application store accessible from the device and online. Featuring a wealth of games, navigation, social networking, e-book, health and lifestyle applications, Samsung Apps gives users instant access to a huge choice of mobile experiences.

Samsung established its mobile application ecosystem through the launch of Samsung Mobile Innovator in 2008 and the Samsung Application Seller Site followed by Samsung Application Store as another key element of this offering. Already launched in the UK, France, Italy, Singapore, Germany, Brazil and China, this will be expanded to more than 50 countries all over the world in 2010.

TouchWiz 3.0 UI – new and improved

The Samsung Wave provides superior levels of choice to all users via its fully customizable menus and home-page. For those who demand access to their social networking sites at all times, the device allows users to change the layout of the home-page to allow instant access to Twitter, Facebook and a host of other social networking services. For those who love music, the device home-page can be turned into an intuitive media player; while for those who take and share a lot of photos, the home page can be customized to feature favourite images. Users will also benefit from Quick Panel, a way of prioritizing and aggregating applications into one screen for instant access.

With its eye-catchingly brilliant screen, Samsung’s latest TouchWiz 3.0 user interface gives a tactile, intuitive user experience, and includes iconic new features such as motion UI, smart unlock and customizable widget screen.

Speed, performance and beauty

The Samsung Wave benefits from a superb 1GHz processor which offers users the best graphic performance available today. Its speed makes the touch screen user interface incredibly responsive and intuitive and, more importantly, means that the 3D and memory-intensive graphic and video performance is unsurpassed.

The Samsung Wave is also one of the most attractive devices to launch so far this year; its seamless, streamlined body has no parting or harsh lines and features a beautiful curved, tempered glass display which perfectly complements and enhances the vividness of the Super AMOLED display. And with anti-smudge technology, those greasy thumb prints are a thing of the past.

Multimedia Features and Connectivity

Multi-codec support for DivX and Xvid, and support for 5.1 surround sound delivery transforms the device into a personal entertainment system and HD video decoding and recording capabilities make the Samsung Wave an outstanding device for capturing, sharing and viewing video.

For the first time in the world, Samsung Wave is incorporated Bluetooth® 3.0 and WiFi 802.11n standard.

Here are the official press shots of Samsung Wave:

A few details about Bada Challenge, an application development contest for the new Bada platform to be officially launched on June 3 this year, were also announced. Bada Challenge will have two divisions – Amateur and Professional. Amateur division will be open to students, first time app developers, and anyone who simply wishes to try their hands on developing apps. Professional division, on the other hand, will be open for those who have rich experience in developing paid apps for iPhone, Android and Symbian.

Here are the prizes for each division:


1st Place: Php 70,000
2nd Place: Php 50,000


1st Place: Php 150,000, which is equivalent to 2,000 individual app downloads' worth including full marketing and promotional support from Samsung Electronics.

2nd Place: PhP 100,000, which equivalent to 1,000 individual app downloads' worth for the application plus full marketing and promotional support from Samsung.

Stay tuned for more info on Bada, Wave and Bada Challenge.

I'm hoping to get a Samsung Wave test unit soon so I could publish a more detailed review.

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  1. OT: any news about HTC Desire? :D

  2. Do I get the Samsung Wave phone or Samsung Galaxy S phone?
    Both are to be released in the next couple of months. However, Galaxy S is particular to Vodafone.

    Samsung wave operates on Sumsungs own system "Bada". Does anyone have any feedback for Bada, is it any good?
    Maxx Shredder

  3. Hey Guys,

    Look what I found out in one of the categories of the Nokia Calling all Innovators Contest. It is looking for applications that positively affect the daily lives of people living in developing countries, and may include education, agriculture, health and more.

    Deadline for submission is 10th June 2010.
    By submissions one can win:
    • Grand Prize: 30,000 USD in cash.
    • 2nd Prize: 15,000 USD in cash.
    • 3rd Prize: 5,000 USD in cash.

    Check out the details on



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